Associate Manager
PepsiCo2 · hyderabad, IN
OtherGeneraldata analysisconsumer insightspricing strategypromotions managementtableaupower bifmcgmarket research
The Associate Manager plays a pivotal role in brand ladder and price pack architecture analysis, mix management, and promo strategy. Responsibilities include conducting market research, analyzing consumer behavior, and developing pricing strategies to enhance brand equity and profitability. The role requires advanced analytics skills using tools like Tableau and Power BI to drive data-driven decision-making.