Senior Marketing Manager - Customer Lifecycle Management
Barclays · mumbai, IN
MarketingGeneralcustomer lifecycle managementdata-driven marketingcustomer data platformdigital marketinggenerative aiperformance optimisationmedia managementagile marketing
Lead the development and execution of cross-channel marketing programmes supporting Barclays’ Customer Lifecycle Management strategy. Focus on engagement, retention, and needs-based communications. Drive the adoption of the Customer Data Platform for hyper-personalised engagement and transition to omni-channel programmes.