ECM Digital Analytics and Optimization Director
Barclays · delhi, IN
OtherBanking/Financedata analyticsmachine learningcustomer engagementdata pipelinespredictive modelingstatistical analysisdigital marketingteam leadership
Lead the development and optimization of risk/reward opportunities for the US Consumer Bank through digital data and analytics. Drive analytics for customer prospecting and relationship deepening across various products. Build and manage digital analytical tools to enhance customer engagement and optimize acquisition strategies.